Rustic Crust is a sister company of American Flatbread. We make premium, all natural flatbreads that feature old world taste and new world convenience! You top our delicious, authentic crusts and bake them at home for just 8-12 minutes. They’re perfect for any topping combination, so go ahead and express yourself!

A Message from our Founder, Brad Sterl
(aka, The Crust Crusader)

When I’m not covered in flour, I’m scoping out farmer’s markets and creating new recipes with my family. Whether I’m in my kitchen at home or in the bakery, you’ll always find me working with fresh, all natural ingredients. That’s what it’s all about – the vine-ripened tomatoes, whole grain flour and extra virgin olive oil. When I first became a chef, I looked to the Old World (that’s my Italian heritage talking) for inspiration. You won’t find enormous vats or mile long conveyor belts at our New Hampshire bakery – and that’s just how I like it. We shape the dough in individual, well-seasoned pans with Rustic Crust’s character reflected in the patina of each one. Authentic flavor doesn’t come from taking shortcuts.

When I became a father, it wasn’t enough to serve delicious, all natural meals. Given my busy schedule, they also had to be easy, convenient, and something the whole family could enjoy. With Rustic Crust, we make our own pizzas at home – sometimes with arugula, fresh figs and prosciutto on one side, and simple sauce and cheese on the other. Whether it’s my daughter Morganne’s Chicken Alfredo atop a Tuscan Six Grain crust or my son Kyle’s Classic Pesto and Mozzarella on a Grilled & Seared Sourdough crust, we all agree on Rustic Crust!

I guess you could say I’m a bit of a Crust Crusader. I really believe that your family, like mine, deserves more than the processed food mentality. I found my inspiration in the Old World, and now, I’m happy to share it with you and yours. Enjoy! - Brad


Using traditional, Old World baking methods and forming each crust by hand we then allow our dough to rise slowly, double proofing it for maximum flavor.


There are as many ways to make Rustic Crust pizzas as there are stars in the sky. Well, maybe not that many. But there are a lot. So feast your eyes and fire up your imagination with some of our top recipes and then get cooking!

the best way to enjoy

Rustic crust

Check out the Rustic Crust site for fun recipes, ideas, and more!