American Flatbread Frozen Pizza is the best money can buy.

Food RemembersGeorge Schenk, the founder of American Flatbread, believed that food is more than what’s on the plate, which he shares in “The Five Faces of Food” and his simple phrase, “Food Remembers the acts of the hands and heart.”

“Food is important. What we eat and how it’s grown intimately affects our health and the well-being of the world.” Well said, George. He created American Flatbread based on the philosophy of food for the greater good, and we’ve pledged to build on that legacy.

We’re proud that George entrusted us with his mission and prouder still to welcome American Flatbread frozen pizzas to our family, which includes Rustic Crust all-natural ready-made pizza crusts and sauce.

OvenBoxLogo2005Our two good-for-you pizza brands make their home in the beautiful New England countryside, and are made by real people and using real ingredients.  American Flatbread frozen pizzas feature 100% organically grown wheat crusts and topped with fresh herbs, vegetables and the finest of cheeses (no rBST growth hormone!). They’re all-natural, with no preservatives, artificial colors or flavors, and handcrafted from scratch and par-baked in wood-fired ovens.


Truly nutritious, light, crisp, and flavorful — convenience without compromise – American Flatbread pizzas are honestly delicious, the best premium frozen pizza bar none, for people who care about pizza and the planet.

Brad Sterl, CEO, Rustic Crust

When he’s not covered in flour, you’ll find Brad Sterl strolling through farmers’ markets, visiting local growers, and creating new recipes for American Flatbread pizza.

“Whether I’m in my kitchen at home or in the bakery, you’ll always find me working with fresh, all natural ingredients. That’s what it’s all about – vine-ripened tomatoes, whole grain flour and extra virgin olive oil,” says Brad. “Authentic flavor doesn’t come from taking shortcuts.”

As CEO of Rustic Crust (the company that now produces American Flatbread frozen pizzas), Brad continues his personal mission of offering healthier options to the over-processed foods crowding America’s supermarkets and expanding America’s waistlines.

“We know people want to eat healthier, but they may not have the time. Eating healthy has to be simple, easy and convenient,” says Brad. “That’s why American Flatbread and Rustic Crust appeal to so many.  I believe that your family, like mine, deserves more than the processed food mentality.”

With more than 25 years in the food industry, Brad’s experience includes food manufacturing, franchise development, sales/marketing and restaurant management.  He most recently spearheaded the license agreement providing Rustic Crust the worldwide, exclusive brand rights to the American Flatbread brand for the retail grocery channel.

Named by Inc. magazine as one of America’s Fastest Growing Private Companies in 2010, 2011, and 2012, Rustic Crust also has been recognized for the past four years as one of New Hampshire’s fastest growing companies and one of 10 “companies to watch” by Business NH magazine.

The company also was among the winners of a national video contest spotlighting business success stories and sponsored by the US Small Business Administration during 2012 National Small Business Week.